Digital Mastery 1:1 Coaching for Business Owners

GET 1:1 GUIDANCE AND BUILD CUSTOM-MADE STRATEGY FOR STRESS-FREE👍 DIGITAL MARKETING SUCCESS

 
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Intro: Understanding Why We Struggle

Two Things we Never Needed to Think About when posting an ad in newspaper:

  1. Who we want to reach and where they are online and what characteristics they have
  2. The personification of our business, Values, Vision, Mission, Branding Message and Voice

 

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The Art Of Smart Digital Marketing

GET IT DONE WITHOUT DOING THE POSTING:

SOLUTION: Strategy = your job (create in this program)
Plan = your job (create in this program)
Execution = not your job/delegate or automate (see Step 6 below)

The 6 Steps To Digital Mastery 

1.Step

  1. Your reasons for online presence
  2. What : vision, mission, goal for the business
  3. Why is it important - benefits to achieve
  4. Branding, branding persona, branding story
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2.Step

  1. Choosing products to market
  2. Choosing the ideal clients
  3. Crafting the USP (basis for all digital messaging)
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3.Step

  1. Understanding the KLTTBRR funnel/ client’s journey
  2. Tools needed for Automated lead generation and social med marketing
  3. Taking inventory of the online presence as is now
  4. Identifying the gap
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4.Step

  1. Setting the 30, 90 day goal and 12 month goal (based on the overall goal from session 1
  2. Identifying the online presence and social media platforms matching the client profile
  3. Frequency of posting website and Facebook etc.
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5.Step

  1. Defining the main media to use to represent your business
  2. 52 topics
  3. Lead-magnet ideas
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6. Step

  1. Completing the digital Marketing Map
  2. Sequence of steps to delegate
  3. Setting tactical approach to the execution of the plan (who/what)
  4. KPI (setting key performance indicators)

 

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BONUS: 30-day check-up. 

30 days after the 6. session You'll Get a Free 30 min Strategy Adjustment Session to review what worked and define what actions are required to stay on course.

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"Before I started working with Mila I had ideas of what I wanted for my business, but wasn’t clear on the vision, so I scrambled from one thing to another, busy, but not reaching the success or getting the results I wanted. With Mila’s expertise and guidance I now have a clear vision of my desired future, and a focused path to guide me. I have been able to let go of distractions and focus on what I want most.  Mila’s feedback, guidance and support has helped me avoid “shiny object syndrome” and kept me focused on my plan. She is the perfect fit for entrepreneurs wanting to create clarity and focus in their business, be held accountable and celebrate success.   "

Lorna Scott
The Caregiver’s Lighthouse

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